2. Which
of the following statement about campaign dates is corrects?
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default Adwords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end has been specified.
a. It is not possible to specify a campaign start date and end date in the same campaign.
b. By default Adwords pre-sets the campaign start date with today’s date.
c. You cannot pause the campaign midway if an end has been specified.
3. Given
that the cost for the bid is kept constant a keyword’s Quality Score for Google
and the search network is directly proportional to its ad position.
a. True
b. False
a. True
b. False
5. Keyword
matching options determine which Google searches can trigger your ads to
appear. Which of the following searches could trigger an ad for the keyword
“online course” using Broad Match settings?
a. Online
b. Course
c. ecourse
d. Cheap online course
a. Online
b. Course
c. ecourse
d. Cheap online course
7. In an
adwords ad, how many characters is the display URL limited to?
a. 28
b. 30
c. 35
d. 40
a. 28
b. 30
c. 35
d. 40
8. Which
of the following statements about an Ad group are correct?
a. Ad groups only apply to the search network
b. You cannot set prices for individual keywords within an Ad group
c. An ad group contains one or more ads
a. Ad groups only apply to the search network
b. You cannot set prices for individual keywords within an Ad group
c. An ad group contains one or more ads
9.
Negative keywords cannot be applied to a whole ad group?
a. True
b. False
a. True
b. False
12. Is it
possible to set a maximum CPC (cost per click) at the Ad group level?
a. Yes
b. No
a. Yes
b. No
13. Your
maximum CPC (cost per click) is $0.70. If your ad receies two clicks, one
costing $0.10 and the other costing $0.60, what would your average CPC for
those clicks be?
a. $0.30
b. $0.35
c. $0.50
d. $0.55
a. $0.30
b. $0.35
c. $0.50
d. $0.55
14. At
which of the following levels may a daily budget be set?
a. Keyword
b. Campaign
c. AdWords Account
a. Keyword
b. Campaign
c. AdWords Account
16. State
whether true of false.
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
a. True
b. False
If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.
a. True
b. False
17. The
term for the number of impressions an ad has accrued in relation to the rest of
the active ads within the same ad group is:
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
a. Ad Impression Rate (%)
b. Ad Served Percentage (%)
c. Ad Delivery Rate (%)
d. Ad Impression Accrual Rate (%)
19. Which
statistic does Google report on to show you how well your campaign is
performing in terms of successful conversions?
a. Conversions/Cost per click (%)
b. Impressions/Conversions (%)
c. Cost/Conversion
a. Conversions/Cost per click (%)
b. Impressions/Conversions (%)
c. Cost/Conversion
In the
above ad, how can you make visitors reach harlosscentral.com/signup?
a. By adding harilosscentral.com/signup in the ad copy
b. By changing the display URL to hairlosscentral.com/signup
c. By changing the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad title to hairlosscentral.com/signup
a. By adding harilosscentral.com/signup in the ad copy
b. By changing the display URL to hairlosscentral.com/signup
c. By changing the destination URL to hairlosscentral.com/signup
d. By hyper linking the ad title to hairlosscentral.com/signup
24.
Keyword option determine which Google searches can trigger your ads to appear.
Which of the following search could trigger an ad for the keyword “Online
course” using Exact Match Settings?
a. Cheap Online course
b. Course
c. Online Course
d. ecoure
a. Cheap Online course
b. Course
c. Online Course
d. ecoure
26. Is it
possible for you to limit the number of impressions you will allow pre month
for a particular campaign?
a. Yes
b. No
a. Yes
b. No
27. What
happens when you turn on frequency capping for a campaign?
a. It limits the number of times your ads appear on the search network
b. It limits the number of times your ads appear on the content network and search network.
c. It limits the number of times your ads appear to the same unique user on the content network.
d. It limits the advertising cost to the campaign’s daily budget.
a. It limits the number of times your ads appear on the search network
b. It limits the number of times your ads appear on the content network and search network.
c. It limits the number of times your ads appear to the same unique user on the content network.
d. It limits the advertising cost to the campaign’s daily budget.
28. While
using Geo-Targeting to target your ad to specific people, which of the
following parameters can be targeted?
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
a. The person’s country
b. The person’s language preference
c. The continent in which the person lives
Question: 29
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Which type of Google account functions as a master Google login, made up of a single email address and password through which you can access various Google services such as Google AdWords, Google Adsense and Google Analytics?
a. GMaster account
b. Google account
c. G account
d. Master Google account
Question: 5
What is the correct way of calculating the CTR (Clickthrough rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
What is the correct way of calculating the CTR (Clickthrough rate):
a. The number of impressions your ad receives divided by the number of clicks it receives
b. The number of clicks your ad receives divided by its cost per click
c. The number of clicks your ad receives divided by its unique visitors
d. The number of clicks your ad receives divided by its number of impressions
A CPM pricing model means advertisers pay for impressions
received.
a. True
b. False
a. True
b. False
==========================================================
10. Which
factors are directly impacted by increasing the Adwords ad budget?
a. Ad Impressions
b. Clicks on the Ad
c. Ad position
d. The CPC (Cost Per Click)
a. Ad Impressions
b. Clicks on the Ad
c. Ad position
d. The CPC (Cost Per Click)
11. Google
AdWords does not accept an Ad copy that includes:
a. excessive capitalization
b. product price
c. incorrect grammar
d. numberals
a. excessive capitalization
b. product price
c. incorrect grammar
d. numberals
6. The
Google Ad placement feature allows you to choose location on the Google content
network where your ad can appear. Which of the following can be selected as ad
area for the ad to appear?
a. An entire website
b. A selection of pages from a website
c. An individual ad unit on a single page
a. An entire website
b. A selection of pages from a website
c. An individual ad unit on a single page
4. If your
Adword ad attracts a higher CTR (Clickthrough rate) it will lead to an improved
ad position.
a. True
b. False
a. True
b. False
1. If your
keyword is “reading books” and you would like to ban the ad from people looking
for downloadable books, how would you keyowrd be submitted to AdWords?
a. Reading books –downloadable
b. reading books *downloadable
c. reading books (downloadable)
d. reading book
a. Reading books –downloadable
b. reading books *downloadable
c. reading books (downloadable)
d. reading book
15. What is the AdWord related team
for the following?
“The total number of unique users who will be served your ad over a specific period of time”
a. Campaign viewers
b. Demography
c. Audience
d. Reach
“The total number of unique users who will be served your ad over a specific period of time”
a. Campaign viewers
b. Demography
c. Audience
d. Reach
18. Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?
a. The view-through conversions that occur after 14 days will be discarded
b. The Click conversions will still be counted on the standard 30-day lookback.
c. This setting will not impact view-through conversions which already been recorded
d. The view-through conversions that occur before 14 days will be discarded.
20. What does the “Conversions (many-per-click)” value represent?
a. The number of view-through convrsions.
b. The number of conversions counted on the 60-day Lookback.
c. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click
d. There is no such statistic.
21. Which of the following statements about Adwords Ad Scheduling are correct?
a. It allows you to control the days on which ads should appear.
b. It allows you to control the time at which ads should appear.
c. It allows you to raise or lower your bids for a campaign at certain times of the day.
d. It allows you to change the countries being targeted at certain times of the day.
22. Which of the following statements with regard to AdWords settings are correct?
a. Increasing the budget leads to an increase in the CTR (Clicktrough rate).
b. Targeting smaller regions through ads can result in more relevant ads with higher clikthrough rates.
c. Targeting smaller regions through ads results in fewer impressions.
d. Chosing specific keywords will result in higher clickthrough rates.
25. Which of the following is not a part of the “tools and Analysis” Feature of Google AdWords:
a. Change history
b. Conversions
c. Google Analytics
d. Website Optimizer
e. Google AdSence
Question: 10
Why is the Actual cost-per-click (CPC) sometimes lesser than the CPC you have specified for a keyword?
a. Because Adwords applies a discount on the total billed clicks for high budget campaigns
b. Because Adwords applies a discount on the total billed clicks for less popular keywords
c. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
d. Bcause Adwords is applying a discount on the total billed clicks displayed on the content network
Question: 14
Which of the following statements about the Adwords Ad variations feature are correct?
a. Ad variations may constitute ads from different ad groups
b. Ad variations may constitute ads from different keywords
c. Ad variations are a good way to see how different versions of an ad perform
d. Ad variations are multiple versions of an ad for a single product or service
Question: 15
Which of the following statements about Ad rotation in Google AdWords is correct?
a. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
b. Rotation may be based on the CTR (click through rate).
c. Ad rotation is not available on the Google content network.
While using
Geo-Targeting to target your ad to specific people, which of the following
parameters can be targeted?
|
|
a. The person’s
country
|
|
b. The person’s
language preference
|
|
c. The continent in
which the person lives
|
|
The person’s country,
The continent in which the person lives (A, C)
|
|
What happens when you
turn on frequency capping for a campaign?
|
|
a. It limits the
number of times your ads appear on the search network
|
|
b. It limits the
number of times your ads appear on the content network and search network.
|
|
c. It limits the
number of times your ads appear to the same unique user on the content
network.
|
|
d. It limits the
advertising cost to the campaign’s daily budget.
|
|
c. It limits the number
of times your ads appear to the same unique user on the content network.
|
|
Which of the following is not a part of the
“tools and Analysis” Feature of Google AdWords:
|
|
a. Change history
|
|
b. Conversions
|
|
c. Google Analytics
|
|
d. Website Optimizer
|
|
e. Google AdSence
|
|
e. Google AdSence
|
|
In the above ad, how
can you make visitors reach harlosscentral.com/signup?
|
|
a. By adding
harilosscentral.com/signup in the ad copy
|
|
b. By changing the
display URL to hairlosscentral.com/signup
|
|
c. By changing the
destination URL to hairlosscentral.com/signup
|
|
d. By hyper linking
the ad title to hairlosscentral.com/signup
|
|
c. By changing the
destination URL to hairlosscentral.com/signup
|
|
Which of the following
statements about Adwords Ad Scheduling are correct?
|
|
a. It allows you to
control the days on which ads should appear.
|
|
b. It allows you to
control the time at which ads should appear.
|
|
c. It allows you to
raise or lower your bids for a campaign at certain times of the day.
|
|
d. It allows you to
change the countries being targeted at certain times of the day.
|
|
a. It allows you to
control the days on which ads should appear, It allows you to control the
time at which ads should appear. (A, B)
|
|
Which statistic does
Google report on to show you how well your campaign is performing in terms of
successful conversions?
|
|
a. Conversions/Cost
per click (%)
|
|
b.
Impressions/Conversions (%)
|
|
c. Cost/Conversion
|
|
c. Cost/Conversion
|
|
The term for the
number of impressions an ad has accrued in relation to the rest of the active
ads within the same ad group is:
|
|
a. Ad Impression Rate
(%)
|
|
b. Ad Served
Percentage (%)
|
|
c. Ad Delivery Rate
(%)
|
|
d. Ad Impression
Accrual Rate (%)
|
|
b. Ad Served Percentage
(%)
|
|
What is the AdWord
related team for the following?
|
|
“The total number of
unique users who will be served your ad over a specific period of time”
|
|
a. Campaign viewers
|
|
b. Demography
|
|
c. Audience
|
|
d. Reach
|
|
d. Reach
|
|
Your maximum CPC (cost
per click) is $0.70. If your ad receies two clicks, one costing $0.10 and the
other costing $0.60, what would your average CPC for those clicks be?
|
|
a. $0.30
|
|
b. $0.35
|
|
c. $0.50
|
|
d. $0.55
|
|
b. $0.35
|
|
Google AdWords does
not accept an Ad copy that includes:
|
|
a. excessive capitalization
|
|
b. product price
|
|
c. incorrect grammar
|
|
d. numberals
|
|
a. excessive
capitalization, incorrect grammar( A, C)
|
|
Negative keywords
cannot be applied to a whole ad group?
|
|
a. True
|
|
b. False
|
|
b. False
|
|
In an adwords ad, how
many characters is the display URL limited to?
|
|
a. 28
|
|
b. 30
|
|
c. 35
|
|
d. 40
|
|
c. 35
|
|
Keyword matching
options determine which Google searches can trigger your ads to appear. Which
of the following searches could trigger an ad for the keyword “online course”
using Broad Match settings?
|
|
a. Online
|
|
b. Course
|
|
c. ecourse
|
|
d. Cheap online course
|
|
ecourse, Cheap online course(C, D)
|
|
Given that the cost
for the bid is kept constant a keyword’s Quality Score for Google and the
search network is directly proportional to its ad position.
|
|
a. True
|
|
b. False
|
|
a. True
|
|
If your keyword is
“reading books” and you would like to ban the ad from people looking for
downloadable books, how would you keyowrd be submitted to AdWords?
|
|
a. Reading books
–downloadable
|
|
b. reading books
*downloadable
|
|
c. reading books
(downloadable)
|
|
d. reading book
|
|
a. Reading books
–downloadable
|
|
Which factors are
directly impacted by increasing the Adwords ad budget?
|
|
a. Ad Impressions
|
|
b. Clicks on the Ad
|
|
c. Ad position
|
|
d. The CPC (Cost Per
Click)
|
|
Ad Impressions, Clicks
on the Ad(A, B)
|
|
Which of the following
statements about an Ad group are correct?
|
|
a. Ad groups only
apply to the search network
|
|
b. You cannot set
prices for individual keywords within an Ad group
|
|
c. An ad group
contains one or more ads
|
|
c. An ad group contains
one or more ads
|
|
The Google Ad
placement feature allows you to choose location on the Google content network
where your ad can appear. Which of the following can be selected as ad area
for the ad to appear?
|
|
a. An entire website
|
|
b. A selection of
pages from a website
|
|
c. An individual ad
unit on a single page
|
|
c. An individual ad unit
on a single page
|
|
If your Adword ad
attracts a higher CTR (Clickthrough rate) it will lead to an improved ad
position.
|
|
a. True
|
|
b. False
|
|
a. True
|
|
Which of the following
statement about campaign dates is corrects?
|
|
a. It is not possible
to specify a campaign start date and end date in the same campaign.
|
|
b. By default Adwords
pre-sets the campaign start date with today’s date.
|
|
c. You cannot pause
the campaign midway if an end has been specified.
|
|
b. By default Adwords
pre-sets the campaign start date with today’s date.
|
|
Is it possible for you
to limit the number of impressions you will allow pre month for a particular
campaign?
|
|
a. Yes
|
|
b. No
|
|
b. No
|
|
Keyword option
determine which Google searches can trigger your ads to appear. Which of the
following search could trigger an ad for the keyword “Online course” using
Exact Match Settings?
|
|
a. Cheap Online course
|
|
b. Course
|
|
c. Online Course
|
|
d. ecoure
|
|
c. Online Course
|
|
Which of the following
statements with regard to AdWords settings are correct?
|
|
a. Increasing the
budget leads to an increase in the CTR (Clicktrough rate).
|
|
b. Targeting smaller
regions through ads can result in more relevant ads with higher clikthrough
rates.
|
|
c. Targeting smaller
regions through ads results in fewer impressions.
|
|
d. Chosing specific
keywords will result in higher clickthrough rates.
|
|
e. Chosing specific
keywords will result in higher clickthrough rates.
|
|
c. Targeting smaller
regions through ads results in fewer impressions.
|
|
What does the
“Conversions (many-per-click)” value represent?
|
|
a. The number of
view-through convrsions.
|
|
b. The number of
conversions counted on the 60-day Lookback.
|
|
c. Conversions
(many-per-click) count a conversion every time a conversion is made within 30
days following an AdWords ad click
|
|
d. There is no such
statistic.
|
|
c. Conversions (many-per-click)
count a conversion every time a conversion is made within 30 days following
an AdWords ad click
|
|
Which of the following
will NOT happen if the view-through conversion window is set to 14 days in
the Google AdWords account?
|
|
a. The view-through
conversions that occur after 14 days will be discarded
|
|
b. The Click
conversions will still be counted on the standard 30-day lookback.
|
|
c. This setting will
not impact view-through conversions which already been recorded
|
|
d. The view-through
conversions that occur before 14 days will be discarded.
|
|
d. The view-through
conversions that occur before 14 days will be discarded.
|
|
State whether true of
false.
|
|
If you run out of
characters in your AdWords ad, the display URL field can be used as another
line of ad text.
|
|
a. True
|
|
b. False
|
|
b. False
|
|
At which of the
following levels may a daily budget be set?
|
|
a. Keyword
|
|
b. Campaign
|
|
c. AdWords Account
|
|
b. Campaign
|
|
Is it possible to set
a maximum CPC (cost per click) at the Ad group level?
|
|
a. Yes
|
|
b. No
|
VERY GD
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